Alexis was looking for a new dog and started researching what he could feed it. He began to doubt the quality of kibble and discussed it with his family. His brother told him he cooked every day for his dog Georgette, which made Alexis think.
We started cooking not only for Rox, Alexis’s dog, but also for other dogs, and that’s how we switched to fresh homemade dog food. We had so many dogs that we had to buy a proper kitchen and launched Dog Chef, offering healthy, tailor-made, and delicious meals delivered to thousands of dogs...
More and more people asked us if we could create a recipe calculator so they could cook themselves too, and that’s why we launched Dogocook.
Our Mission
Thanks to our experience at Dog Chef, we realized that today about 10% of dog owners cook daily for their dog, but 90% of the recipes they prepare are unbalanced or incomplete.
We wanted to offer a simple tool for people to create a tailor-made recipe for free in under 2 minutes and add the right supplements. That’s why we developed the Dogocook platform, our own AlphaMix vitamin-mineral supplement, and our OmegaMix super oil.
We also wanted a space with articles and advice so people could learn the principles of nutrition and find answers to all their questions.